Terms of Service

Last Updated: February 22, 2026

These Terms of Service ("Terms") govern your use of the TrueMap mobile application and website at https://truemap.org/, operated by NASHA GROUP LLC ("we", "our", or "us", "TrueMap"). By accessing or using TrueMap, you agree to be bound by these Terms and all applicable laws of the United Arab Emirates.

1. Acceptance and Eligibility

By creating an account or using TrueMap in any capacity, you confirm that:

• You are at least 18 years of age
• You have the legal capacity to enter into a binding agreement
• You are not prohibited from using the service under the laws of the UAE or your country of residence
• You have read, understood, and agree to these Terms in full

If you do not meet these requirements, you must not use TrueMap.

2. Definitions

• "User" — any individual who accesses or uses TrueMap, whether as a guest or registered account holder
• "Review" — any textual content, rating, or media submitted by a User about a Business
• "Business" — any cafe, shop, salon, or other commercial entity listed or discussed on TrueMap
• "Evidence" — private verification materials (receipts, bank statements, photos) submitted to support a Review
• "Promo Code" — a discount or offer code made available through TrueMap by a third-party Business
• "Premium Subscription" — a paid subscription providing access to additional features within TrueMap

3. User Accounts

You may use TrueMap as a guest without creating an account. Guest usage is limited in functionality.

To access full features, you may register using your email address or via Apple ID or Google Account. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

You agree to provide accurate and current information and to update it as necessary. We reserve the right to suspend or terminate accounts that contain false, misleading, or incomplete information.

4. Content Rules and Review Standards

4.1 Factual Basis Required

TrueMap operates under the laws of the UAE, including Federal Decree-Law No. 31/2021 (Penal Code) and Federal Decree-Law No. 34/2021 (Cybercrimes Law), which prohibit defamation, false statements, and content causing harm to another's reputation.

All reviews must be based on your genuine, first-hand experience and supported by verifiable evidence. You must be able to provide proof of visit (receipt, bank transaction or equivalent documentation) upon request by our moderation team.

4.2 Prohibited Content

The following content is strictly prohibited and will result in immediate removal and may result in account termination and referral to relevant UAE authorities:

• False, fabricated, or misleading statements about a Business or its staff
• Defamatory language, including unsubstantiated accusations of fraud, theft, or criminal conduct
• Insults, harassment, or personal attacks directed at individuals
• Content submitted on behalf of a competitor to damage a Business's reputation
• Paid or incentivized reviews not disclosed as such
• Content that violates the privacy of individuals, including unauthorized photos or personal information
• Sexually explicit, violent, or otherwise offensive content
• Content that violates any applicable UAE law

4.3 Language Standards

Reviews must use respectful, factual language. Words such as "scam", "fraud", "criminal", or similar accusations are only permitted when accompanied by documented, verifiable evidence directly supporting the claim. TrueMap moderators may edit or remove such language at their discretion, even from otherwise factual reviews.

4.4 Public Photos

Photos submitted for public display must not contain images of individuals who have not consented to being photographed and published, or who have not reached the age of consent under applicable law. By submitting public photos, you confirm that you hold all necessary rights and permissions. Responsibility for compliance rests solely with you. NASHA GROUP LLC is not liable for user-submitted content that violates the rights or privacy of any third party.

5. Moderation and Complaints

5.1 Pre-Publication Review

All reviews are subject to moderation before publication. TrueMap does not publish reviews automatically. Our moderation team reviews submissions for compliance with these Terms, applicable UAE law, and factual accuracy.

5.2 Moderation Decisions

We reserve the right to approve, reject, edit, or remove any review at our sole discretion, without obligation to provide reasons. Decisions are typically communicated via push notification within 72 hours of submission.

5.3 Business Complaints

Businesses may submit a formal complaint regarding a published review by contacting [email protected]. We will review complaints within 24 hours and may temporarily unpublish a review pending investigation. If a review is found to violate these Terms or UAE law, it will be permanently removed.

5.4 User Appeals

If your review is rejected or removed, you may appeal by contacting [email protected] with supporting evidence. Appeals are reviewed within 5 business days. Our decision following an appeal is final.

5.5 Private Evidence

Evidence materials submitted to support a review are visible only to you and the assigned moderator. They are never published publicly and are permanently deleted immediately after moderation is complete.

6. Promo Codes

Promo codes available in TrueMap are provided exclusively by third-party Businesses. TrueMap acts as a display platform only and does not:

• Guarantee the validity, availability, or value of any promo code
• Bear responsibility for the quality of goods or services obtained using a promo code
• Guarantee that terms and conditions of a promo code are accurately represented

All disputes regarding promo codes must be resolved directly with the relevant Business. No personal data is shared with Businesses in connection with promo code access.

Access to exclusive promo codes is tied to your account rank, which is based on the number of verified reviews you have submitted. Submitting a review does not guarantee any specific promo code access; rank thresholds are set at our discretion and may change without notice.

7. Premium Subscription

TrueMap offers an optional Premium subscription providing access to additional features, including unlocked promo codes. The current subscription price is displayed in the application at the time of purchase.

• Subscriptions are processed and managed through the Apple App Store
• Billing is handled by Apple in accordance with Apple's Terms of Service
• Subscriptions auto-renew unless cancelled at least 24 hours before the renewal date
• Cancellation can be managed through your Apple ID account settings
• All purchases are final. We do not offer refunds except where required by applicable law or Apple's refund policy
• We reserve the right to modify subscription pricing with at least 30 days' advance notice

8. Push Notifications

With your permission, TrueMap sends push notifications regarding review status updates. Notifications are never used for third-party advertising. You may disable notifications at any time through your device settings or within the TrueMap application.

9. Analytics

We collect anonymous, aggregated data on how you use TrueMap via Mixpanel. This data contains no personally identifiable information and is used only to improve the application. See our Privacy Policy for details.

10. User Responsibility and Indemnification

You are solely and fully responsible for all content you submit, including reviews, photos, and evidence materials. By submitting content, you represent and warrant that:

• The content is truthful and based on your genuine experience
• You hold all rights necessary to submit and publish the content
• The content does not violate any UAE law, third-party rights, or these Terms

You agree to indemnify, defend, and hold harmless NASHA GROUP LLC and its officers, employees, and agents from any claims, damages, losses, or expenses (including legal fees) arising from your use of TrueMap or your violation of these Terms.

11. Intellectual Property

All content, branding, features, design, and functionality of TrueMap are owned by NASHA GROUP LLC and are protected by UAE and international copyright, trademark, and intellectual property laws. You may not copy, reproduce, modify, or distribute any part of TrueMap without our prior written consent.

By submitting a review or photo, you grant NASHA GROUP LLC a non-exclusive, worldwide, royalty-free licence to display, reproduce, and distribute that content within the TrueMap platform for the purposes of providing the service.

12. Limitation of Liability

TrueMap is provided "as is" and "as available". We do not warrant that the service will be uninterrupted, error-free, or free from harmful content submitted by other users.

To the maximum extent permitted by UAE law, NASHA GROUP LLC shall not be liable for:

• Any indirect, incidental, consequential, or punitive damages
• Loss of data, revenue, or business opportunities
• Actions or content of third-party Businesses or other users
• Inaccuracy of reviews published on the platform
• Validity, availability, or quality of promo codes or associated services

13. Account Suspension and Termination

We reserve the right to suspend or permanently terminate your account at any time, without prior notice, if we determine that you have:

• Violated these Terms or applicable UAE law
• Submitted false, defamatory, or fraudulent content
• Attempted to manipulate or circumvent our moderation system
• Engaged in any conduct that harms TrueMap, its users, or third parties

Upon termination, your right to access TrueMap ceases immediately. We may, at our discretion, preserve records of your activity as required by law or for the defence of legal claims.

14. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of the United Arab Emirates, including but not limited to:

• Federal Decree-Law No. 31/2021 (UAE Penal Code) — Articles 425–428 regarding defamation
• Federal Decree-Law No. 34/2021 (Cybercrimes Law) — Article 43 regarding online defamation
• Federal Decree-Law No. 45/2021 (PDPL) — personal data protection

Any disputes arising from or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.

15. Changes to These Terms

We reserve the right to update these Terms at any time. Material changes will be communicated via the application or by updating the "Last Updated" date. Your continued use of TrueMap after changes are posted constitutes acceptance of the updated Terms.